If you’ve purchased a custom frame before, the cost probably won’t come as a shock to you. However, more and more millennials are collecting fine art, and many of these young art aficionados are surprised by the cost of custom framing the first time they come into a store. Once you understand the quality of the materials and the amount of labor it takes to build a custom frame, the cost makes more sense. Rather than think of a framed piece as decorative, think of it more like a piece of furniture. If the framing design complements the art rather than your home decoration you can place it in any room and, if built with quality materials, it will last a lifetime. Here at AUM we offer a lifetime guarantee on materials (on manufacturing defects) and so we only offer moulding from vendors whose quality we can trust. That’s also why our highly skilled framers build all our frames onsite; many frame shops (as well as the big box stores) have their pre-finished moulding frames built by the vendor and then shipped to them. We’ve seen the quality issues with such frames and would never sell them to one of our clients.
Frames come in a variety of finished and styles, but no matter what, a superior framer will only use the highest-quality materials to create a stunning frame. This includes the materials for the frame itself, the glass, and the mat. A key element to any good frame is preservation, so , at a minimum, when glazing is required UV coated glass or plexi should be used to keep your art in mint condition. Museum glass adds the reduction of reflections to the UV protection meaning you can see what’s behind the glass from almost any angle and in various light settings. The mat should also complement the artwork without harming it. We only use 100% cotton ragmat or alpha cellulose mats that are completely acid and lignin free. To be 100% conservation, mounts should be fully reversible; for rare or expensive art we use Kozo hinges and wheat paste for mounting, just as a Museum would do.
Truly customized framing will take your artwork to the next level. We don’t want the frame to overwhelm the art but a frame that makes the art pop is well worth the investment. A custom frame is tailor-made for your artwork. You’ll also get the added benefit of speaking face-to-face with an expert, so if you have any reservations or confusion about what you want, they can help guide you.
When you invest in a frame, you’re investing in your art’s quality, beauty, and longevity. You’re hanging it on a wall for a reason – you like how it looks and you like the comments you get from guests who see it on the wall. All the aspects of the frame, from the materials to the craftsmanship to the framer’s insight and expertise, are of the highest caliber. With the protection of a custom frame your artwork will stay in pristine condition for years to come. To truly bring your art to life, a custom frame is an ideal investment.